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Loyalty Market Report

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This is the first edition of T2RL’s report on the market for airline loyalty systems. This edition, published in January 2020, describes the state of the market using current contract data along with passenger volume information relating to 2018. The data are derived from T2RL’s extensive experience of working with airlines and vendors on the application of information technology to the real-world challenges of the modern airline industry.


T2RL data shows that the current market for airline loyalty members is roughly 25% of total global passengers boarded (PBs), being around 1.1 billion members in around 200 standard loyalty programmes. This report compares the market share of the major vendors in the airline loyalty market as well as the addressable market over the next ten years.

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